![]() ![]() I've seen its evolution and also the techno utopianism and dystopianism. Why I wrote the book - I've been researching social media for 20 years. We showed that was true of false news as well. And if you read the sociology literature, we gain in status when we share novel information because it looks like we're in the know or because we have access to inside information. So if you read the cognitive science literature, human attention is drawn to novelty. The why is because of what we called the novelty hypothesis. And we found that false news traveled farther, faster, deeper and more broadly than the truth in every category of information that we studied. So, first of all, why is that? And is that what made you want to write this book?ĪRAL: Well, in that study, which we published in Science, we found - we studied all the verified true and false news that spread on Twitter over 10 years. MARTIN: So people who follow tech probably know your work and may know your name because in 2018, you and two colleagues made headlines when you published a study that found that lies travel faster than truth online. His new book is called "The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, And Our Health - And How We Must Adapt." And Sinan Aral is with us now to tell us more. And he uses this experience to describe in lay terms how social media actually works. He's also invested in tech companies and consulted with some of the most prominent tech companies in the world. Sinan Aral teaches at the Massachusetts Institute of Technology, MIT. And to reap the benefits of these technologies and to avoid being victimized by them, we need to better understand them. A new book from a data scientist and entrepreneur argues that that is by design, and thus, social media, like any powerful tool, has both promise and peril. Although there doesn't appear to be an offline listening mode so you always need a data connection to access your music.In recent years, many of us have been thinking about and, in fact, worrying about how social media is affecting our daily lives, everything from how we vote to how we think we should look. So, while it's certainly one to watch, Hype Machine is not quite the complete package yet.Ĭurrently Hype Machine doesn't follow the free and subscription models that the likes of Spotify, Google Play Music and Pandora so a one off payment will bring you all the music you want without adverts. But this app is still missing some features such as playlists that help you organize your music and the app is a little slow and buggy at the moment. There are lots of options for searching and browsing. In terms of discovering fresh music from new artists who might otherwise go under the radar, Hype Machine is a great option. Hype Machine can also be very slow to skip from one song to the next. When the song finally played, it only got half way through and then jumped back to the beginning. A few times when I searched for a song and tried to play it, the app went crazy and played one second of each song by that artist. What's New and Latest, for example, could surely be streamlined into one option.Īlso, there are some bugs within the app. Navigation is simple - all the options can be accessed from a slide out sidebar on the left, although it is a little overcrowded with options. Hype Machine has a bright and colorful charcoal, green and pink interface (borrowing a little from Spotify, maybe). Much of the music that is in the charts today isn't in the app or it's a remix of the song. It's worth pointing out that Hype Music is geared towards new artists and less well-known music rather than mainstream songs. Something like the radio feature in Spotify would be welcome. Hype Machine also doesn't recommend you music based on your tastes or offer you the opportunity to listen to similar music to the artists or tracks that you like. Within the Favorites option, you have 'all', 'up', 'down', and weird. What the app lacks is the ability to organize your music into playlists. There is also the option to add friends and see what they are listening to. Then from within a song you can share it to social networks, buy the music from iTunes, and read articles relating to the songs. The app connects to the popular Hype Machine blogs so you can listen to playlists from your favorite bloggers on the site, which is arranged by country. ![]()
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